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As you said yourself, I agree that it's a good idea to alternate unique ads, to avoid repetition. This is the main problem with the vast majority of ads "programs" for Twitter right now.
Also, regarding traffic/click-through: Keep in mind that the majority of Twitter users access it not through the web portal, but through a program(TweetDeck for example) or other social web sites(FriendFeed for example).
All the traffic that you see that comes from Twitter are those who clicked the ad while using Twitter from twitter.com. All the rest appears as direct traffic.
" In total, 4 complaints were logged regarding my advertisements. No one publicly said they would stop following me and all complaints were over DM (Direct Message)"
Obviously not. I have over 2500 followers who saw 4 advertisements a day for 2 weeks and received 4 complaints. I'd say that was pretty good. Do you have some story that you'd like to share or are you just trolling?