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but i do agree that this mash-up of IM and email is potentially annoying,
and surely not inventing the wheel. in my opinion(and i think my boss's too),
being able to choose between IM, voice chat or email actually gives you choice and space. these are important..(example:) if my boss doesn't want to answer my question right now, he won't answer it and it doesn't matter that it is "Real-time".If he wants RT he would use IM or voice chat from the start.
overall, maybe i'm wrong but i think people should be more skeptical and hype less.
the reality is most companies\startups are trying to ride the social network
wave, and not really want to invent a new wave in technology(more wave puns anyone?)